MERIDIA CAMPAIGN
The objective was the medicalize Meridia by highlighting the metabolic dangers that obesity posed in the lives of overweight people. The colloquial headline communicated powerfully especially in light of the danger that her obesity was putting her in.
ICC TRIO CAMPAIGN
It’s not necessarily about simply reaching HCPs. For FCB Health Trio, it was about developing an intimate relationship and understanding them on a deeper level. That’s what “connect the docs” achieved in a super simple way.
THE UN-GENERIC BIOSIMILAR CAMPAIGN
How do you brand a biosimilar asthma inhaler with a new, novel delivery system? By calling it the “UN-GENERIC” and giving it a cool personality, we were able to create an actual buzz around a biosimlar by distancing ourselves from the generic. Now that’s special.
RX AWARD AD SUBMISSION
You can achieve everything in the world, but it doesn’t mean anything unless you won an RX Awards. Not really, but that was the sentiment behind this campaign that solicited the best of the best submissions for the award show.